Web 2.0 Politics- an interesting article.

While we all are grappling with issues of how to market our solutions and service efficiently...politician are are already using the web 2.0 to take the campaigns to a diffrent level.
'Web 2.0 Politics' is an interesting article i read of marketingprofs which discribes how brands canlearn from the presidential campaings. We get to learn about the three key benefits of using new social networking media. Audience reach, Viral marketing and Brand/ campaign enagement. Do read the article http://www.marketingprofs.com/8/2008-presidential-campaign-social-media-marketing-hogeboom.asp?sp=1.